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Road Safetly Campaign – The Village Gateway Project

Published April 11, 2013

Drivers are being reminded that they need to slow down as part of a road safety campaign involving local residents.

 

People living in Castleside, Lanchester, Maiden Law, Ushaw Moor, Satley, Burnhope, Esh Winning and New Brancepeth are helping to design and promote road safety schemes in their villages.

 

Measures including road markings, signs, speed visors and fencing have been installed, or are being considered, on roads at the entrances to the communities as part of a project being led by Mid Durham Area Action Partnership.

 

Andy Coulthard, co-ordinator of the AAP, said: “The ‘village gateway’ project was set up after the issue of road safety was raised as one of the top three community concerns by residents in the AAP area.”

 

The measures will be monitored for a year to establish their impact on the speed of traffic.

 

To support the scheme a promotional campaign, involving local people, has been launched in partnership with Get Carter Productions.

 

Residents from the areas and students from St Bede’s Catholic School and Sixth Form College are starring in a radio advertising campaign running until June 8 with the key message being the importance of sticking to the correct speed limit.

 

Adverts will also appear on buses travelling on 40 routes in the AAP area between April 15 and June 15, reminding drivers that there are pedestrians and children playing in the village communities.

 

Alan Kennedy, road safety manager at Durham County Council, said: “This campaign is designed to ensure drivers stick to the speed limit to help keep themselves, other road users and pedestrians safe.”

via Press release.

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